client
御良田玉米生產合作社
project
田野蘑球爆米花 FEIBAL | 品牌設計
台灣首個以國產蘑菇型爆裂玉米製作的爆米花品牌
DATE
2023 01
location
Chiayi City
mission
strategy
design
品牌設計、包裝設計、平面設計、包裝設計、商業攝影
description
玉米之鄉的味覺記憶，從義竹出發
嘉義縣義竹鄉，素有「玉米之鄉」美譽。這裡所產的玉米甜美多汁，是天然健康的象徵。首次選用來自義竹鄉的優質玉米，融合多元風味，創造出全新型態的創新爆米花。
在地農產 × 多層風味
我們將嘉義特有的農產品特色，與各式在地風味巧妙融合，讓每一口爆米花都擁有層次分明的口感與地方文化的底蘊。
爆米花中的家鄉情感
在研發過程中，我們不僅重視食材品質，更關注在地文化的呈現。這款爆米花不只是零食，它是對嘉義這片土地的深情告白。
一粒粒，都是對土地的敬意
每一粒爆米花都承載著我們對土地的熱愛與堅持，傳遞著「食材原產地」與「家鄉文化」的雙重價值。
從嘉義出發，邁向更遠的地方
我們不會停下探索的腳步。未來，我們將持續發掘更多嘉義在地食材，透過創新形式讓地方價值走得更遠。
將嘉義精神傳遞到世界
這份來自家鄉的創新與誠意，不只是美味的展現，更是一種文化的傳遞。我們相信，每一口爆米花，都能成為消費者與嘉義之間的溫暖連結。
description
A Taste of Homegrown Heritage from Yizhu, Chiayi
Yizhu Township in Chiayi County is renowned as the “Land of Corn.” Known for its naturally sweet and juicy corn, the region stands as a symbol of wholesome agriculture. For the first time, we’ve incorporated corn from Yizhu into our innovative line of popcorn, infusing it with diverse local flavors.
Local Crops × Layered Flavor Experience
This popcorn collection not only preserves the distinct agricultural charm of Chiayi, but also cleverly blends in a variety of regional tastes, delivering depth and richness in every bite.
A Popcorn That Tells a Story
Throughout the development process, we focused not only on the quality of ingredients, but also on expressing the soul of the local culture. This popcorn is more than a snack—it is a heartfelt tribute to our homeland.
Each Kernel, a Symbol of Devotion
Every piece of popcorn embodies our love for the land, conveying a dual message of origin and cultural pride rooted in Chiayi.
From Chiayi to the World
Our journey doesn’t end here. We are committed to continuously exploring more possibilities with local ingredients, using creative formats to bring the spirit of our hometown to a broader audience.
Spreading the Spirit of Chiayi Across Borders
This is not only a tribute to our roots but also a commitment to culinary innovation and cultural preservation. We believe that with every bite, this heartfelt connection will reach deep into the hearts of consumers, building a bridge between them and the land of Chiayi.
