2024 Awesome Xingang is an annual cultural celebration held in Xingang Township, Chiayi County, Taiwan. Guided by the Chiayi County Government and organized by the Xingang Township Office, the event aims to promote local agricultural specialties and regional culture. The 2024 edition was held for the first time at the front plaza of the Xingang Township Office, featuring an exciting mix of food, entertainment, markets, family activities, and live performances. Highlights included the “Duck Soup Street,” roasted pork showcase, treasure-hunt games, lawn market, inflatable playgrounds, and a central stage — drawing enthusiastic participation from both local residents and visitors from around Taiwan.

Our design mission focused on the concept of “Visual Renewal × Local Revival”, introducing a fresh and cohesive visual language that modernizes the traditional image of Xingang’s five signature specialties. By integrating youth-oriented aesthetics and original character designs, we created a vibrant and approachable brand identity that resonated with both children and adults, enhancing the festival’s engagement and shareability.

Scope of Design Work Included:
– Brand identity design (primary logo and identity system)
– Key visual design (theme styling and overall visual direction)
– Character (IP) design (illustration-style mascots and derivatives)
– Stage design, poster design, flag design, ticket design, staff and volunteer badges
– Merchandise and onsite wayfinding design (bags, stickers, signage for photo zones and DIY areas)
– Directional signage system design: unified entrances, traffic flow, area navigation, and game station signage to ensure smooth visitor experience

With a fully integrated visual system, the event delivered a unified aesthetic experience that improved spatial recognition, guided movement, and overall participant satisfaction. The design approach helped the festival attract more local youth and families, while contributing to cultural tourism and regional revitalization in Chiayi County.

Organizers

Guided by｜Chiayi County Government

Organized by｜Xingang Township Office

Co-organizers｜Xingang Township Representative Council, Xingang Village Chiefs’ Association, Xingang Farmers’ Association, Xingang Fengtian Temple, Liuxing Temple (Xibei), Formosa Plastics Chiayi Division, Chiayi County Xingang Commercial District Association, Chiayi County Swine Industry Development Association, Xingang Agricultural Production and Marketing Groups, Xingang Community Development Associations, and local organizations across Xingang Township.