client
浩森建築 HOUSEN CONSTRUCTION
project
浩森建築 HOUSEN CONSTRUCTION
跳脫傳統框架，使用純粹的設計語彙融入包容與共生概念
DATE
2022 07
location
Taichung City
mission
strategy
design
企業識別系統、網頁設計、商業攝影、名片設計、招牌設計
description
浩森建築致力於探索人與自然之間的關係，將建築視為載體，回應現代生活對寧靜與共生的渴望。品牌精神源自自然，講求節奏、平衡與包容，企圖在都市的節奏中重新喚起人與土地之間的感知與連結。
將自然語彙轉化為視覺語言
識別系統設計以「太極」與「共生」為核心語彙，象徵自然界中陰陽交融、循環互補的生命邏輯。LOGO 以流動的曲線構成，轉化為一種可視化的自然秩序，呼應空間設計中強調的有機性與關係性。同時也對應品牌名稱「浩」與「森」所傳達的寬廣與多元，形塑出穩定中帶有層次變化的視覺印象。
金、黑、灰三色交織的識別語境
配色上選用金、黑、灰為品牌主色，展現出沉穩內斂的氣質，同時保留高辨識度與質感。金色象徵自然中的陽性力量與光，黑與灰則提供結構性的穩定與深度，使整體識別在明與暗、動與靜之間取得平衡。
延伸應用於建築場域中的一致性視覺
應用層面延伸至名片、簡報模板、環境標示等實體媒介，識別系統保持一致性，同時具備彈性調性，能自然融合於不同建築語境與空間場域中。
一場將自然哲學具象化的設計實踐
本案透過視覺語言將自然的秩序轉化為品牌的核心辨識，實現設計與自然的融合，讓品牌不僅是一個名稱或標誌，而是一種空間哲學的延伸與具象化表現。
description
Housen Construction Brand Identity Design
Housen Construction explores the relationship between people and nature, viewing architecture as a medium that responds to the growing desire for tranquility and balance in modern urban life. Rooted in natural philosophy, the brand emphasizes rhythm, harmony, and inclusiveness—rekindling the sensory connection between humans and their environment.
Translating Natural Philosophy into Visual Identity
The identity system draws from the concepts of Taiji and symbiosis, symbolizing the cyclical and complementary forces of nature. The logo is composed of flowing curves, visualizing organic order and reflecting the brand’s focus on spatial dialogue. The name “Housen”—a blend of “vastness” and “forest”—is embodied in the logo’s structure, conveying layered stability and natural openness.
A Refined Palette of Gold, Black, and Gray
The primary color palette—gold, black, and gray—delivers a restrained yet sophisticated tone. Gold evokes warmth and vitality; black and gray provide structural depth and calm. Together, they create a balanced visual atmosphere between light and shadow, energy and stillness.
Cohesive and Flexible System Across Applications
The visual identity extends seamlessly to business cards, presentation materials, and environmental signage. The system ensures consistent brand presentation while allowing flexibility to adapt across diverse architectural contexts.
A Tangible Reflection of Natural Symbiosis
This identity design translates the logic of nature into visual form, integrating brand and environment. Beyond a symbol, the brand becomes a visual embodiment of Housen Construction’s spatial and philosophical values.