client
description
他們在旅途中汲取靈感，將一路上的風味與故事融入每一杯手作茶飲中。哈泊的誕生，源自一對熱愛旅行與美食的情侶所創立，兩人對「家的溫暖」與「歸途港灣」的渴望，透過一杯茶飲傳遞給每位旅人，找到一份專屬的味道與片刻的安歇。
DATE
2021 04
location
Taichung City
mission
透過設計傳遞創辦人的理念，讓每位顧客在飲品中都能感受到來自品牌的關懷與陪伴。
Brand Strategy
品牌規劃、品牌策略顧問、品牌市場定位、品牌命名、品牌定價
Project design
連鎖飲料、餐飲品牌設計、企業識別系統、室內設計、包裝設計、商業攝影
origin
哈泊手作茶飲，誕生於一對熱愛旅行與美食的情侶心中。他們相信，人生就像一場漫長的旅程，每一位旅人都需要一個能短暫停泊、重新充電的港灣。哈泊便是這樣的存在，用一杯杯用心調製的茶飲，承載著他們對生活、對旅行、對彼此的熱愛與承諾。
在哈泊，我們堅持手作，挑選天然、新鮮的食材，融合台灣茶香與創意配方，用每一口都帶來獨一無二的味蕾體驗。這對創辦人情侶將旅途中的每一份回憶、每一次心動，融入在這裡的每一杯飲品中，讓你能在忙碌的生活中找到片刻的安靜，享受一杯為你特調的專屬飲品。
無論你來自何處、將前往何方，哈泊手作茶飲都希望成為你人生旅程中的一處港灣，一個可以停下來、享受片刻溫暖的地方。當你端起這杯茶飲，便像是回到那一處熟悉的溫柔，擁有一段屬於自己的悠然時光。
只為你停泊，獻給每一位旅人。
Your Flavor, Your Harbor.
HARBOR Handmade Tea was born from the shared dreams of a couple who love travel and flavors from around the world. To them, life is a journey, and each traveler deserves a place to pause, recharge, and savor a moment of calm. HARBOR aims to be that comforting stop along the way, where every drink is crafted with care, infused with the warmth of home, and inspired by the joy of adventure.
At HARBOR, we’re dedicated to the art of handmade, selecting only fresh, natural ingredients, blending Taiwan’s rich tea heritage with unique, innovative flavors. Every sip brings a taste of the founders’ passion for discovery and their promise to create something truly special. From the memories and inspiration they gathered on their travels, each drink reflects the beauty of shared experiences and offers a unique flavor that resonates personally with every guest.
Wherever your journey begins or ends, HARBOR Handmade Tea is here to offer you a place of comfort, a moment to pause, and a drink made just for you. As you lift your cup, you’re invited to find warmth and calm, a momentary escape designed to make you feel truly at home.
“Your Harbor Awaits – Dedicated to Every Traveler.”
Your Flavor, Your Harbor.
