client

田野蘑球 FEIBAL

台灣首個以國產蘑菇型爆裂玉米製作的爆米花品牌

description

配合農業部農村發展及水土保持署辦理「112年嘉義縣年度農村再生執行計畫」,攜手義竹鄉御良田玉米生產合作社共同創生「台灣首個以國產蘑菇型爆裂玉米製作的爆米花品牌」

DATE

2023 07

location

Chiayi County

mission

首款採用玉米之鄉「義竹鄉」所產之玉米,並結合嘉義在地特色,推出不同風味的創新爆米花,將在地精神注入品牌,表達對家鄉的熱愛

Brand Strategy

品牌規劃、品牌策略顧問、品牌市場定位、品牌命名、品牌定價

Project design

企業識別系統、包裝設計、商業攝影

origin

嘉義縣義竹鄉,素有「玉米之鄉」的美譽,這裡所產的玉米不僅甜美多汁,更是天然健康的象徵。為了將這份來自家鄉的驕傲發揚光大,我們首次採用義竹鄉的玉米,並將其融入不同風味的創新爆米花中。這些爆米花不僅保留了嘉義當地的農產品特色,更巧妙結合了多元的嘉義風味,為每一口增添層次感。

在研發過程中,我們不僅關注食材的品質,還注重在地文化的呈現。透過這款爆米花,我們希望能夠表達對家鄉的深厚情感,讓更多人品嚐到嘉義的美好,感受這片土地所蘊含的自然風味與人文精神。每一粒爆米花都象徵著我們對土地的熱愛與堅持,傳遞著「食材原產地」與「家鄉文化」的雙重意涵。

未來,我們將持續探索更多在地食材的可能性,並希望透過創新的方式,讓家鄉的產品走向更廣闊的市場,將嘉義精神傳播至世界每一個角落。這不僅是一份對家鄉的致敬,更是對於美食創新與文化保存的承諾。我們相信,這份心意將伴隨著每一口爆米花,深入每一位消費者的心中,成為他們與嘉義之間的橋樑。

Yizhu Township in Chiayi County, renowned as the “Hometown of Corn,” produces sweet and juicy corn that symbolizes natural health. To celebrate this local pride, we have sourced corn from Yizhu Township for the first time and infused it into innovative popcorn with various flavors, incorporating the unique characteristics of Chiayi. These popcorn creations not only showcase the local agricultural specialties but also blend the diverse flavors of Chiayi, adding layers of richness to every bite.

During the development process, we focused not only on the quality of the ingredients but also on representing the local culture. Through this popcorn, we aim to express our deep affection for our hometown and allow more people to experience the beauty of Chiayi by savoring its natural taste and cultural essence. Each popcorn kernel embodies our love and commitment to the land, conveying the dual significance of “local origin” and “hometown culture.”

In the future, we will continue to explore more possibilities with local ingredients and seek innovative ways to bring Chiayi’s products to broader markets, spreading the spirit of Chiayi to every corner of the world. This is not only a tribute to our hometown but also a commitment to culinary innovation and cultural preservation. We believe this heartfelt effort will accompany each bite of popcorn, forming a bridge between consumers and Chiayi.

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