client
智趣娛樂 ZHIQEU ENTERTAINMENT
project
智趣娛樂 ZHIQEU ENTERTAINMENT | 品牌設計
用熱愛與夢想，填滿生命的每一個瞬間
DATE
2020 08
location
Taipei City
mission
strategy
design
企業識別系統、包裝設計、商業攝影、海報設計、名片設計、招牌設計…等
description
智趣娛樂 ZHIQEU ENTERTAINMENT 品牌設計
智趣娛樂致力於打造一個屬於素人、夢想與青春的舞台。在這個資訊爆炸、聲音容易被掩蓋的時代，品牌期望為沒有光環卻充滿才華的創作者，提供發聲與實現夢想的機會。
用熱愛與夢想，填滿生命的每一個瞬間
品牌精神圍繞「青春、創意、實現夢想」三大主軸，堅信素人也能成為主角。無論背景資源，只要懷抱熱愛，每個人都能在這裡突破自我、展現才華，走向屬於自己的舞台。
注入嶄新識別語彙，詮釋多元創意能量
LOGO設計以流暢、開放的幾何構成，象徵品牌作為平台的彈性與包容。視覺語言強調動態感與年輕氣息，圖形與字體融合出具現代節奏感的識別輪廓，展現品牌對創意的擁抱與支持。
黑與橘的對比，打造鮮明且充滿活力的視覺語境
品牌主色選用黑色與橘色，象徵專業基底之上的能量激盪。橘色展現熱情、創意與行動力，黑色則穩定整體識別調性，使整體在張力與可讀性之間達到良好平衡，提升視覺記憶點。
創造一個讓青春與才華自由發聲的場域
視覺識別系統延伸應用至節目包裝、活動形象、社群宣傳與多媒體內容，保持靈活性與統一性，讓品牌在多樣媒介中保持強烈辨識度，強化其作為「夢想平台」的核心定位。
讓素人被看見，讓夢想有重量
本案透過品牌設計將智趣娛樂重新定位為夢想的實踐者與共創者。不僅提供資源與支持，更扮演築夢旅程中的同行角色，陪伴每位創作者走過每一步，讓舞台真正屬於他們自己。
description
ZHIQEU ENTERTAINMENT Brand Identity Design
ZHIQEU Entertainment aims to create a stage for emerging talents, where dreams, creativity, and youth converge. In an era overwhelmed by noise and distraction, the brand provides a platform for undiscovered individuals—those without a spotlight but full of potential—to be seen and heard.
Filling every moment with passion and dreams
Built on the pillars of youth, creativity, and ambition, the brand believes that anyone with passion deserves a chance to shine. Regardless of background or resources, ZHIQEU encourages individuals to challenge themselves, embrace their talents, and step into the spotlight.
A fresh identity system that reflects diverse creative energy
The logo features open, fluid geometric forms, representing the brand’s inclusivity and adaptability. The visual language emphasizes energy and momentum, while the custom typography conveys a modern, rhythmic presence that echoes ZHIQEU’s dynamic and creative spirit.
A vibrant contrast of black and orange
The brand adopts black and orange as its core palette. Orange conveys vitality, action, and imagination, while black provides visual stability and professional depth. The combination enhances brand recall while balancing vibrancy with clarity across various applications.
A platform where youth and talent take center stage
The identity system scales fluidly across show packaging, event visuals, social content, and multimedia platforms. It maintains both flexibility and cohesion, ensuring a strong and memorable presence in every channel where the brand engages with its audience.
Empowering undiscovered voices, turning dreams into reality
This project repositions ZHIQEU Entertainment as more than an entertainment brand—it becomes a companion in the dream-building journey. By offering resources, support, and visibility, ZHIQEU empowers creators to grow, express, and ultimately, shine on their own terms.
