ZHIQEU ENTERTAINMENT Brand Identity Design
ZHIQEU Entertainment aims to create a stage for emerging talents, where dreams, creativity, and youth converge. In an era overwhelmed by noise and distraction, the brand provides a platform for undiscovered individuals—those without a spotlight but full of potential—to be seen and heard.
Filling every moment with passion and dreams
Built on the pillars of youth, creativity, and ambition, the brand believes that anyone with passion deserves a chance to shine. Regardless of background or resources, ZHIQEU encourages individuals to challenge themselves, embrace their talents, and step into the spotlight.
A fresh identity system that reflects diverse creative energy
The logo features open, fluid geometric forms, representing the brand’s inclusivity and adaptability. The visual language emphasizes energy and momentum, while the custom typography conveys a modern, rhythmic presence that echoes ZHIQEU’s dynamic and creative spirit.
A vibrant contrast of black and orange
The brand adopts black and orange as its core palette. Orange conveys vitality, action, and imagination, while black provides visual stability and professional depth. The combination enhances brand recall while balancing vibrancy with clarity across various applications.
A platform where youth and talent take center stage
The identity system scales fluidly across show packaging, event visuals, social content, and multimedia platforms. It maintains both flexibility and cohesion, ensuring a strong and memorable presence in every channel where the brand engages with its audience.
Empowering undiscovered voices, turning dreams into reality
This project repositions ZHIQEU Entertainment as more than an entertainment brand—it becomes a companion in the dream-building journey. By offering resources, support, and visibility, ZHIQEU empowers creators to grow, express, and ultimately, shine on their own terms.